AcknowledgementsThis research has been undertaken

For pork, at the moment, no origin information at all is required, although this will change soon as a result of new EU regulation covering the provision of food information to consumers (European Parliament and European Council, 2011). The new rules will apply to all EU member states from December 2014. From this point on, for example, origin labelling for meat will be mandatory for pig, sheep, goat and poultry meat, i.e. an indication of the country of origin or place of provenance must be provided.