TIUOA - The Indiscriminate Use of Acronyms
Folks appreciate to work with acronyms. I'd like to consider it really is for the reason that we believe so quick we want to condense our speech to compensate, so we use acronyms to speed things up; but I may be incorrect. stand for are specifically rampant in Chat Rooms. If you've been to one, you realize how hard it's to know what folks are saying if you do not know acronyms like LOL or BRB.
Fortunately--or however, because the case maybe--the technical professions are full of them. Perhaps it really is simply because they are simpler to work with or they're just plain more quickly to say. Or, maybe it is simply because they support the person working with them establish his or her mental superiority. What ever the cause, our jobs are replete with them and they serve their purposes.
But technical acronyms possess a downside at the same time. Those on the organization side on the ledger never usually know what they mean. A single corporation I worked for, had an amazing collection of acronyms, which staff made use of freely, too freely. They became so ingrained inside the organization's culture; they at times interfered with consumer communications, costing the organization enterprise.
If you're in sales, you need to be wary of acronyms. Whilst they have their upsides, they could cost you, if you're not cautious when and how you use them.
Let's look at a straightforward example. A sales engineer delivering a presentation explains how a specific protocol functions and how the company's gear functions with regard to it. She or he understands these acronyms and leverages them within the presentation to speed communication. That's wonderful, when the sales engineer is talking towards the suitable folks. If not, he or she might be cutting his or her personal throat.
In case your audience is composed of business decision-makers, odds are they may not know what the acronyms represent. Far more importantly, they may not care. Their principal concern throughout the presentation is locating out regardless of whether your product or service solves their dilemma, no matter whether they knew they had one or not.
So what takes place after you use a strange acronym? They're either going to ask you what it suggests or they're going to make an effort to decipher it. If they ask for its which means, you could possibly sound clever telling them, but you've interrupted the presentation. If they choose to decipher it, they're going to cease paying attention when their processors decipher "the code." Either way, it really is not great.
Here's yet another example. Generally, shoppers refrain from asking about an acronym mainly because they are intimidated or embarrassed. They are not familiar with it but because they didn't ask about it and they're sitting within the presentation, you automatically assume they know what it indicates. Communication is blocked. That is also not very good either.
Then there is the query of ambiguity. If you use an acronym and do not explain its which means, your audience might not be clear about what you are saying.
Take the acronym "TLA." It could stand for Three-Letter Acronym or it could stand for Two-Letter Acronym. It could also stand for other points at the same time. A few of my favorites are
o Tax Lien Association
o Short-term Living Allowance
o Territorial Local Authority
o Texas Lawyers Association
o Tadpole Liberation Army (my private favourite)
and several much more...
OK, I am exaggerating. Chances are these terms won't come up within a technical sales presentation. But I believe you get the concept. So how do you deal with acronyms if you're generating a technical sales presentation?
Listed below are my recommendations...
If you are giving a handout, build a section for acronyms.
If you're carrying out a PowerPoint presentation, explain the abbreviation when they come up.
Try gaging your audience's technical information. (When you believe your audience has a high degree of technical information, avoid explaining the acronym. You don't would like to be seen as a babysitter explaining TCP/IP to a far more advanced audience.)
If it's a company-related acronym or it represents some obscure sector typical, really feel no cost to explain its which means when it comes up.
Acronyms are a reality of life. They are here to remain and we're going to become applying them until we get started making use of telepathy to communicate. Within the imply time, be careful with acronyms when providing a technical sales presentation. They will cost you.