I observed a new drop in SEO visibility inside our UK rankings

With WPengine and furthermore the way we’ve create our DNS this upgrade concerned an IP address change.

Following this change, I found a drop in SEO visibility within our UK rankings so, I investigated.

Sure enough, we seen any drop throughout UK rankings, yet curiously, the US data appeared to demonstrate a big improvement. It became swiftly obvious that the IP alter ended up getting to blame, a location lookup revealed the actual problem.

I’d originally create our hosting to end up being able to serve from a UK data centre, but once we updated the particular IP address, I failed to test the newest host location. Your new IP was located in the USA.

I got back within touch together with WPengine whom provided me using a new UK IP address, as well as after changing the location back again in the DNS a-records, UK rankings returned.

Given the actual impact in the IP place adjust I believed it may be the smart move to become able to repeat the actual adjust to see when the ranking flux might be repeated. That Is feasible since WPengine keep any routing map involving their own IP changes, thus regarding now it does seo free not issue which IP address we use, we’ll reach exactly the actual same website.