I noticed any drop throughout SEO visibility in our UK rankings

With WPengine and the approach we’ve setup our DNS this upgrade involved an IP address change.

Following this change, I observed any drop within SEO visibility in our UK rankings so, I investigated.

Sure enough, we seen a drop inside UK rankings, yet curiously, the US information appeared to demonstrate a large improvement. This became swiftly obvious small business search engine optimization that the IP adjust would have been to blame, a new spot lookup revealed your problem.

I’d originally setup our internet hosting to serve from a UK information centre, however whenever we up-to-date your IP address, I failed to check on the new host location. the new IP was found within the USA.

I got again throughout touch with WPengine whom provided me with a new UK IP address, along with following changing the location again in the DNS a-records, UK rankings returned.

Given the impact of the IP location change I thought it might be a smart transfer to end up being able to repeat your change to determine in the wedding the ranking flux could probably be repeated. That Is possible simply because WPengine keep a new routing map of their particular IP changes, thus with regard to now it doesn’t make a difference that IP address we use, we’ll arrive at exactly the particular same website.