I found the drop in SEO visibility in our UK rankings

With WPengine and the way we’ve set up our DNS this upgrade concerned an IP address change.

Following this change, I noticed a new drop within SEO visibility within our UK rankings so, I investigated.

Sure enough, we seen the drop throughout UK rankings, however curiously, the increase website ranking particular US data appeared to demonstrate a big improvement. This became swiftly obvious the IP alter ended up getting to blame, the place lookup revealed your problem.

I’d originally create our internet hosting to serve from the UK data centre, however whenever we up-to-date the actual IP address, I failed to test the new host location. The Actual new IP has been situated inside the USA.

I got back again in touch with WPengine who provided me using a new UK IP address, and right after changing the location back again within the DNS a-records, UK rankings returned.

Given the actual impact in the IP location alter I believed it might be a smart transfer for you to repeat the alter to see in the large event the ranking flux could potentially be repeated. That Is possible simply because WPengine keep a new routing map associated with their particular IP changes, so for now it does not make a new difference which usually IP address we use, we’ll arrive at the same website.