Sleep Innovations Introduces New Comfort Co.TM Brand

WEST LONG BRANCH, N.J.--(BUSINESS WIRE)--Sleep Innovations, a market innovator in designing and manufacturing proven sleep solutions and comfort products, announced today the launch of its new Comfort Co.TM brand. The high-end line offers premium foam and memory foam products to provide consumers comfort beyond the bedroom.

Using Sleep Innovations proven technologies, Comfort Co.TM products offer superior support, quality and functionality for the entire family. The new Comfort Co.TM line boasts kitchen and bath mats, memory foam ottomans and indoor/outdoor furniture and accessories.

The launch of Comfort Co.TM gives consumers the opportunity to outfit every room of the home with a range of comfort products that deliver relaxation and rejuvenation, said Michael C. Thompson, President and CEO of Sleep Innovations. Now our customers can enjoy the comfort and support theyve come to expect from Sleep Innovations bedding products whether they are on the couch, in the kitchen, or on the road.

The newest addition to the Comfort Co.TM line will be the Comfort Co.TM Anti-Fatigue Kitchen Mats, which relieve pressure on the lower back, legs and feet, resulting from long hours in the kitchen. The Comfort Co. mats are easy to clean, feature an anti-skid bottom to prevent slipping in the kitchen, and are available in four styles that vary in size and thickness and can be customized to any kitchen dcor.

Retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from March 18-21.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers lives through better sleep. Follow Sleep Innovations on Twitter at For more information, visit