Announcing the Launch of the World's First Engagement Ring Registry -

CHICAGO--(BUSINESS WIRE)--Oct. 25, 2005--Today The Right Ring, Inc. launched The Right (located at, the world's first ever on-line engagement ring registry dedicated to making the process of getting engaged flawless for both men and women.

"The Right was created to fulfill a major societal and marketplace need. For decades, and probably centuries, most women have had a specific type of engagement ring they desire. However, the last thing many women want to do is seem forward or pushy, asking directly for a specific type of engagement ring. On the other hand, most men these days absolutely want their soon to be fiance's input and guidance on this all-important purchase...after all, she will be wearing this ring till' death do us part! The Right holds the answer," says Annie Thompson Pezza, President/Founder of The Right Ring, Inc.

The Right safely stores her ring preferences in its engagement ring registry database. Registering a ring preference is fast, free, easy and secure. Whether she desires a princess cut diamond in white gold, or a pear shaped diamond in yellow gold, she can input her exact ring preferences. She can even leave her soon to be fiance a typed message with more specifics. She can send him an email hint that comes from The Right, letting him know in an anonymous format that the website stores engagement ring preferences. She can choose to be bolder as well, sending him an email from The Right with her name included in the subject line. She can simply mention the site when she feels it's appropriate. The man can also initiate the ring registry process by sending his almost fiance an email letting her know about the ring registry.

The website also is focused on building a community providing education, support and advice for everyone that is about to be engaged! From the 4C's of diamond buying to online visitors sharing real proposal stories, The Right is a comprehensive engagement resource and community!

The company has inked several deals with advertisers focused on grabbing the "just engaged" consumer as well as the consumer shopping for the perfect ring. Revenue is also generating on both a national and regional level from retail and on-line jewelers, wedding related services and jewelry designers. Consumers can find the perfect jewelry store to purchase her ring by searching via zip code.

The Right Ring, Inc. is a privately held company operating The Right The Right Ring, Inc.,founded by Annie Thompson Pezza was established June of 2004 and is headquartered in Chicago.