Social-networking - The Next Great Advertising Medium?

With so much curiosity about how social networks function, one begins to wonder if there is advertising potential within these social networks?

I have been seeing social network for some time now. My family friend learned about by browsing Bing. In fact I'm a member of various social media web sites including and just...

There has been a virtual explosion of social networking internet sites previously year or two. Even the big players like Google, Yahoo and MSN are receiving into it.

With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?

I have been watching social networking for quite a while now. The truth is I am a part of various social-networking web sites including and just to name two.

I joined partly because I wished to see what these were, but more to the point to see on SEM what influence social networking could have in the coming years. If you have an opinion about illness, you will seemingly fancy to check up about

I have been a member of various services for some time and the reach these sites have is outstanding.

Like, from my LinkedIn network of eight people I've an extended network of over 12,600 people.

Imagine that - I'm only a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch on TV to work I can give to them.

Through their connections and my connections, I am related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising possibilities are there for Social-networking?

Well, let's examine MySpace.

MySpace is one of the top sites online today. I-t racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new people are signing up in a mind-boggling rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old goes to manage their electronic life. It allows users to publish photos of themselves and their friends, develop a weblog, record their favorite bands, watch and share videos, suggest activities to do and lists some people they consider friends. It's on this 'Friends List' where a lot of the possibilities lie.

All forty million-plus users of MySpace have a friends site that lists people that person views their friend. Be taught further on our affiliated site by clicking This really is a list of people that they are interested in reading from on a regular basis, in addition to speaking with and about. Once you add someone as your friend they can send you messages, discuss your photographs, read your blogs, in addition to abandon messages that you can then give the others. This really is the opportunity for instant feedback about you.

The capability to add friends to your site is key for advertising to MySpace customers. Based on Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This technology is growing up with out ever watched programmed media. 'They don't think in terms of-the album, and they do not think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace.

You can view how this may develop.

Let us say you create a MySpace account to share your products or services. You weblog about this and seek out the others which could share your interests.

Afterward you invite them to be your friend. Once they become a friend you begin your 'soft sell' pitching your product for them.

They begin blogging and discussing it, as they grow to appreciate it. Quickly hundreds or even thousand of people are referring to you and your product or service.

Do not think this can work?

I'd like to give some situations to you. There are lots of companies who have gotten their start MySpace. By just hosting a few of their music o-nline and blogging about them-selves they created a following. Soon they'd file deals and contracts arranged.