An estimated 1.3 million smokers across Britain have now produced the switch to electronic cigarettes ( Telegraph ). You might have noticed individuals making use of CloudCigs and by now you have likely realised that the e-cig movement is not a fad, it really is the actual deal. As a result, in contrast to the US marketplace, you could theoretically make the case that there is not a single electronic cigarette UK provider that has established themselves above the rest.