Meet Two Clean-Cut Entrepreneurs Making Weed Go Mainstream

This week, Christian Groh will visit a 60,000-square-foot marijuana farm in Canada, one of the biggest such facilities in the world. He's thinking about taking his kids, ages 3 and 5, along for the trip.

Theyre going to notice the smell, and theyre going to ask me what it is. Im going to have to tell them that its cannabis, says Groh, 42. What do I say? I can tell them its medicine, or I can say its an illegal Schedule I narcotic.

Groh pauses. Or I could say, Hopefully this will send you to college one day.

The way things are going for Groh and the private equity firm he helps run, it just might. Privateer Holdings is the first private equity company openly investing in