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Unless you might be an absolutely MEGA charity with associated with national and international recognition, you won't explode on social media over evening. You have to roll up your sleeves and do outreach. I've spoken at many nonprofit marketing conferences as well as question I become over in addition to is "Why isn't my (insert site here) working hard?" The reason it is not working is that, on a regular basis, you are not supplying top quality content, happen to be not speaking out to other pages/charities/individuals, you might be not sharing pictures/videos, your logo is pixellated.etc. Social marketing takes consistent and daily interaction, not a "look-in" once in a blue man in the moo