Samuel Gordon Jewelers: A Small Business That Gets Social Media

Last Updated Oct 19, 2010 5:28 PM EDT

Daniel Gordon loves to chat.

As President of Oklahoma City-based Samuel Gordon Jewelers -- and the 4th generation of his family to run the 106-year-old company -- you might figure that being social comes with the territory, since he is the face of his company.

These days, though, you're as likely to find him chatting online as you are inside his store.

Marrying Gordon's early (since the mid-90s) fascination with all things Web to his natural gift of