Designers Give a Look Inside Their Process
Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logosare usuallythe most recognizable representation of a company or organization. And withmoreinformation available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.
To tackle such a complex challenge, many brands choose to hire outside help. But for those of us who are brand new to the logo design process,