Female and male sport fans: A comparison of sport consumption motives.

Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18,39-50.

Frank, M. L., & Hamlet, M. The process of decreasing association is referred to as cutting off reflected failure (CORFing).

If associating with a team is an important motive for enhancing self-esteem, feeling proud when a team plays well only represents one dimension of the mental association. Among the motives measured, the only significant differ