Liz Claiborne Inc. reaches agreement to license swimwear with The Sirena Apparel Group.

LOS ANGELES--(BUSINESS WIRE)--Nov. 20, 1996--Liz Claiborne Inc. (NYSE:LIZ) Wednesday announced that will it has reached an agreement in principle using The Particular Sirena Apparel Team (NASDAQ:SIRN) to license a brand name new swimwear business, beneath your company's Liz Claiborne along with Elisabeth labels.

The Cruise '98 collections will most likely be launched for the trade at the June 1997 market.

Paul R. Charron, chairman along slix australia with chief executive officer involving Liz Claiborne, said: ``We are extremely excited to become coming into this group with The Particular Sirena Apparel Group. both of our own companies are usually devoted for you to high quality item and to thrilling advertising initiatives. Together, we will make a real distinction inside missy as well as large-size style swimwear.''

``We are content being working together with certainly one of one of the most crucial names inside women's apparel,'' additional Douglas Arbetman, president and also chief executive officer of The Actual Sirena Apparel Group.

``Liz Claiborne as well as Elisabeth Swimwear will make the consumer's shopping expertise within this class a far more gratifying one. both our list partners along with customers chlorine resistant swimwear will advantage in the mix of Liz Claiborne's give focus to style innovation, suit and quality, as well as The Actual Sirena Apparel Group's swimwear and also merchandising expertise.''

The Sirena Apparel Team designs, manufactures along with markets branded along with private-label swimwear and resortwear with regard to every principal segment in the women's market.

The company's branded goods are the Anne Klein collection of designer swimwear, the Sirena collection associated with much better misses swimwear, the particular Warm Water collection involving much better juniors swimwear, the Rose Marie Reid collection involving traditional misses swimwear, your WearAbout collection of resortwear and also the Sirena Kids collections involving branded girls swimwear.

In addition, the company's private-label division provides value-priced swimwear along with resortwear for you to national chain malls as well as mass merchandisers below various labels. The Particular company's products are focused at women, adolescents and girls, using a youthful attitude irrespective of age.

Liz Claiborne designs as well as markets an extensive range of women's trend apparel along with accessories, using versatile collections suitable for you to wearing occasions ranging from casual for you to dressy. The Actual organization also designs as well as markets men's apparel along with furnishings, as well as fragrances for ladies and also men.

CONTACT: Your Sirena Apparel Team Inc.

Douglas Arbetman or Henry R. Mandell, 818/442-6680


Kehoe, White, Savage & Co.

James K. White, 310/437-0655