Social Media is Now a Tool That Most Voluntary Companies Use in Their Marketing Efforts, According to a New Eastbridge Frontline™ Report

AVON, Conn.--()--A majority (over 70 percent) of the voluntary carriers surveyed in a recent Eastbridge study use social media sites as a means for marketing. This number is up dramatically from 2009 when Eastbridge surveyed carriers and just 29 percent of the respondents said they were using these sites.

Other key findings in the report include:

The two most commonly used social media sites today are Facebook and LinkedIn. Most companies have a general corporate social media presence and not one specifically for their voluntary program. In response to the key audiences targeted by social media, most carriers listed brokerscurrent and prospectiveat the top, but employees and employers are also targeted. Most of those using social media were not sure about the effectiveness of their sites but believe that the benefits of being on social media outweigh the costs of maintenance, operations, etc. Most participants are positive about the future potential for these marketing tools, with over 60 percent rating the potential as high.

The survey was conducted in June of this year, and 25 voluntary companies participated. Eastbridge Information Partners as well as survey participants receive the Frontline Report free of charge. For more information regarding the Information Partner program or about Eastbridge reports, email the company at [email protected] or visit the website at

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.