Company Slogan Ideas

When a company wishes to get itself recognized, what does it do? It takes on a big advertising firm, to market itself and its products. And what does the advertising company do? It comes up with creative slogans that will make the prospective customer take a second glance at it. So, what goes into coming up with these slogan ideas? Let's find out in this Buzzle article.

Creating a Good Company Slogan

Most advertising company slogan ideas come out of the AIDA technique. What is this AIDA technique? It is an acronym for the four tiers that business advertising campaigns evolve from. They are