The Motivation Scale for Sport Consumption: Assessment of the Scale's Psychometric Properties.

Galen T. Trial Iowa State University

Jeffrey D. James University of Illinois [a]

The purpose of this study was to develop the Motivation Scale for Sport Consumption (MSSC) to measure the motivations behind sport spectator consumption behavior. Previous efforts to develop scales to measure spectator motives have demonstrated weaknesses in content, criterion, and construct validity. Accordingly the content validity criterion validity construct validity and internal consistency of the MSSC were examined to determine whether the instrument accurately and appropriately measures the motivations of sport spectators. The weaknesses of previous sca