Kahuna Mobile Marketing Index: Nearly 90% of App Users Fade If Brands Fail to Engage

PALO ALTO, Calif.--(BUSINESS WIRE)--Kahuna, the leader in mobile marketing automation, today released its inaugural industry mobile benchmark report, revealing key insights to help brands engage customers with strategic, personalized messaging automation. Kahunas benchmark report, The Kahuna Mobile Marketing Index, analyzes opt-in and retention rates for apps across 16 different verticals, including travel, sports, music, finance, and education.A quarterly report culled from anonymized data gathered from more than 39 million mobile customers