The Story of Localized Marketing
All brands need to prepare for the localization of marketing...or get left behind
It's late 2009. Foursquare and Gowalla are the rage amongthe technorati. Social navigation app Waze isjust getting traction. TwitteracquiresGeoAPI, a startup specializing in location technology, and the tech blogs are buzzingabout the promiseof geolocation -- about the ideathat location-aware mobile devices willrevolutionize how consumers and brands interact in the physical world.
This is the dawn