How to Rebrand Your Company Using Chocolate Covered Grasshoppers, Homeland Security, and Guy Kawasaki

Last Updated Sep 30, 2010 12:41 PM EDT

David Hauser and Siamak Taghaddos are two of the smartest young entrepreneurs I know. I featured them in my book, Upstarts! and since then, I've watched them do a brilliant job of rebranding the company formerly known as GotVMail (RIP) as Grasshopper. I asked David Hauser to tell you about why and how they did it. And yes, I did receive the grasshoppers