Article Marketing Consultants (2)Marketing Consultant Salary (United States)
A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter. More often than not, a Marketing Director role is the next step for Marketing Consultants moving up in the field. Many other Marketing Consultants choose to take on a Marketing Manager role, where salaries are typically $60K. Survey takers working as Marketing Consultants report using a large range of professional skills. Most notably, skills in Strategic Marketing, Email Marketing, Marketing Management, and Branding are correlated to pay that is above average.
Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK Online Marketing Ireland and small agencies promote themselves. The UK Marketing Consultants: Digital Marketing Report offers a fascinating insight into the marketing activities that experienced, but often time-poor and budget conscious marketing consultants, prioritise.
The social media finding is less contentious, though separating out the results of content marketing from social media (and to some extent SEO) may be quite difficult in practice. The majority spend nothing on most marketing activities and under £50 per month on the ones they do spend on - perhaps for a decent email platform or social media management tool. Only content marketing has the power to elicit budgets over £500 per month and only then for a minority of small agencies, though most consultants plan to spend more - or at least the same - on most activities this year, compared to last year.
Public-relations (PR) consultants dealing specifically with public relations matters external to the client organization and often engaged on a semi-permanent basis by larger organizations to provide input and guidance. Marketing consultants who are generally called upon to advise around areas of product development and related marketing matters. Interim managers as mentioned above may be independent consultants who act as interim executives with decision-making power under corporate policies or statutes.
Chartered Institute of Management Consultants (CIMC) is a not-for-profit professional body chartered federally under Letters Patent granted by the Government of Canada. We build brands by creating brand experiences for our clients attending trade shows and marketing events. Skyline is recognized as a leader in education and is committed to helping exhibitors succeed in ever-evolving marketing environments. The top four marketing activities that UK marketing consultants engage in are content marketing, social media, SEO and email marketing.