Article Marketing Consultants (2)


A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter. More often than not, a Marketing Director role is the next step for Marketing Consultants moving up in the field. Many other Marketing Consultants choose to take on a Marketing Manager role, where salaries are typically $60K. Survey takers working as Marketing Consultants report using a large range of professional skills. Most notably, skills in Strategic Marketing, Email Marketing, Marketing Management, and Branding are correlated to pay that is above average.

Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK Marketing Strategy and small agencies promote themselves. The UK Marketing Consultants: Digital Marketing Report offers a fascinating insight into the marketing activities that experienced, but often time-poor and budget conscious marketing consultants, prioritise.

The social media finding is less contentious, though separating out the results of content marketing from social media (and to some extent SEO) may be quite difficult in practice. The majority spend nothing on most marketing activities and under £50 per month on the ones they do spend on - perhaps for a decent email platform or social media management tool. Only content marketing has the power to elicit budgets over £500 per month and only then for a minority of small agencies, though most consultants plan to spend more - or at least the same - on most activities this year, compared to last year.

Engineering consultants provide engineering-related services such as design, supervision, execution, repair, operation, maintenance, technology, creation of drawings and specifications, and make recommendations to public, companies, firms and industries. Educational consultants assists students or parents in making educational decisions and giving advices in various issues, such as tuition fees, visa, and enrolling at Higher education. Internet consultants who are specialists in business use of the internet and keep themselves up-to-date with new and changed capabilities offered by the web.

3D Consultants who are specialists in the field of 3D scanning, printing, modeling, designing, engineering, building, and everything that has to do with the three dimensions. Though most of the back-office research and analysis occurs at the consultants' offices, consultants typically work at the site of the client for at least some of the time. Internationally the accreditation of Management Consultants is overseen by higher education training and accreditation organizations. For instance this could be held equally by a Human Resources (HR) expert or a Chemical Engineer operating as management consultants in their field(s) of expertise.