Cross Merchandising: An Effective Marketing Strategy
It is an example of cross merchandising, where well-known brands join hands with another popular brand, to offer super-branded products or services.
Supermarkets have taken shopping to a whole new level. Everything you need, and more that you don't need, is available in the supermarkets today. And supermarkets, with their clever use of cross merchandising, ensure that you rack up a huge bill, even though all you entered the supermarket for was a packet of tissues.
Cross merchandising is nothing but a clever display of closely related products from different categories, that encourages the customer to purchase all of them. In turn, it also lifts up t