Corporate reputation management: Citibank's use of image restoration strategies during the U.S. Banking Crisis.
Image management is essential to corporations and other
organizations, particularly in crisis situations. The financial crisis
in the United States, which led to the failure of a large number of
banking firms, has made firm reputation management extremely important.
More stakeholders exist in bank governance than in non-financial types
of businesses due to banks' role in promoting the stability of the
economy and the liquidity function. Therefore, loss of confidence in the
banking system can cause serious, systemic economic problems. The
bailout for the financial industry and t