New Shark® Rotator® Powered Lift- Away® Cleans Where Regular Vacuums Can’t

NEWTON, Mass.--(BUSINESS WIRE)--Complete home cleaning in hard to reach places is now possible with Sharks latest innovation, the Shark Rotator Powered Lift-Away Vacuum. Sharks newest vacuum has more suction* and cleans carpets better** compared to Dyson's best vacuum. With unprecedented mobility to reach under furniture, the new Powered Lift-Away offers consumers the ability to lift away the vacuums wand or pod so users can clean above floor and reach further under furniture.

We are thrilled to offer a vacuum designed to help consumers spend less time trying to vacuum and clean those hard-to-reach areas in their homes that regular vacuums can't reach," says Mark Rosenzweig, CEO of Euro-Pro, the company responsible for developing groundbreaking Shark products. With further under furniture reach and versatility, the Shark Rotator Powered Lift-Away Upright Vacuum Cleaner can help busy individuals swiftly move from room to room to tackle any surface.

The Shark Rotator Powered Lift-Away Vacuum transforms into Powered Lift-Away mode to reach all the way under furniture and target dirt without any heavy lifting or moving. The vacuum quickly and easily cleans the following areas in your entire home: carpets; rugs under bed, couches, and tables; bare floors; draperies; upholstery; ceiling fans; and everything in between.

This new vacuum features Never Loses Suction Technology with innovative Fingertip Controls that allow for a seamless transition between hardwood floor and carpet cleaning. High-powered LED headlights on the vacuums swivel steering illuminate the path for improved visibility to help users ensure no dirt is missed.

As part of the Shark Rotator vacuum series, the Shark Rotator Powered Lift-Away upright vacuum cleaner features an extra-large capacity dust cup and a HEPA filter. HEPA filters are a beneficial way to trap allergens, but without a complete seal, dirt and dust can return to the air, creating issues for allergy sufferers and those looking to maintain a healthy home environment for their families. Shark offers a completely sealed HEPA system with Anti-Allergen Complete Seal Technology, an advanced system that captures and holds 99.99 percent of dust and allergens inside the vacuum, not back into the air you breathe.

The Shark Rotator Powered Lift-Away also features:

New Rotator power nozzle with motorized brush that deep cleans and reaches further under furniture New Hard Floor Genie bare floor attachment picks up large debris and fine dust in one easy step Powerful LED headlights on the nozzle and handle to improve visibility under furniture or in dark, hard-to-see spaces Brushroll shutoff delivers incredible performance on both carpets and bare floors An extra-long 30 foot power cord provides maximum range for cleaning large spaces An ultra quiet motor Other specialized tools to offer versatility in cleaning include a premium pet power brush,upholstery tool, flexible crevice tool, and canister caddy

The Shark Rotator Powered Lift-Away is available at retailers nationwide for a suggested retail price of $299-$349. To learn more about Sharks latest vacuum innovation, visit

* Based on ASTM F558 measured at the hose vs. Dyson DC65.

** Based on the ASTM F608 in Carpet/Low Pile mode vs. Dyson DC65.

Dyson DC65

Based on ASTM F1977 of particles between 0.3 and 0.5 microns.

Based on ASTM F420 (Access Depth Under Furniture measured with POD in hand using floor nozzle vs Dyson DC65).

DYSON, DYSON BALL and BALL are registered trademarks of Dyson, Inc.

About Euro-Pro

Euro-Pro , an innovative leader in the housewares industry, creates products that make consumers lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons, and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. Euro-Pro and Ninja are trademarks of Euro-Pro Operating LLC.