The Salvation Army Ultimately Changes the Way We See ‘The Dress’

Last week a photo of a white and gold or arguably black and blue dress surged the internet. Millions of Twitter users fueled the fight with their opinions of #thedress, but this week the South African branch of the Salvation Army has meaningfully changed our views of the color-changing ensemble.

Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen Tweeted @TheSalvationArmySA .

The tweet was accompanied by an image of a bruised covered woman wearing a white and gold version of the dress. In the upper right corner of the image a powerful message reads, Why is it so hard to see black and blue?

The only illusion is if you think it was her choice, the ad continues. One in 6 women are victims of abuse. Stop abuse against women.

According to a Salvation Army spokeswoman, the Ireland/Davenport agency in Johannesburg created the ad that appeared in the Cape Times Newspaper Friday morning.

We have two homes for abused women and children, Carehaven in Cape Town and Beth Shan in Johannesburg. TSA in South Africa brings awareness to this problem, which is huge, said Carin A. Holmes of the Salvation Armys Southern Africa territory in an e-mail to The Washington Post.

Shortly after the ad hit Twitter, the Salvation Army in Canada tweeted out the same image.