What Is The Big Challenge With MLM?

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Community advertising is, in its most elementary sense,...

In the five and half years I've experienced the network and home based business industry, I've heard and seen a great deal of hype and several polar opposite views of the network marketing industry.

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Community advertising is, in its most fundamental sense, a franchise business model. This kind of model provides a program that involves the continuous repetition of certain actions.

One critical test of a network marketing or home based business business is whether you can find many repeat clients who order and use real products and services even though they don't obtain a check. The truth is that many others, Melaleuca, PrePaid Legal, USANA, and Amway/Quixtar have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also getting inspections.

So why does the seem to have a black eye? The situation doesn't appear to lie with the entire operation business design. Network marketing is a business model, and it surely amounts to 'micro-franchising.' It's a low cost of access, with all the potential for excellent revenue, and you'll find those who achieve that.

But, the things that make it attractive make it attractive to a lot of who are CERTAINLY not qualified or prepared to become business owners.

Several of the traits of these people are:

Haven't done well in their business or occupation and have little money saved around spend

have no previous experience owning or running a business

have no prior experience in sales

have little if any experience devel-oping business relationships besides that of employer/employee/co-worker

Aren't content with their current degree of income

have unrealistic expectations of the quantity of work involved compared to the revenue recognized

From my knowledge, without knowing any better, inexperienced or unqualified system entrepreneurs often

over-sell the opportunity

Unnecessarily discuss the business in social conditions

Encounter as desperate

focus too much o-n new recruits and neglect existing clients because of this

are often erroneous or misleading when referring to their business

What is the answer?

Find out about it in my next article.

In regards to the author

Jon Roussel is really a five year veteran of the property base business business. He owns a business in Beverly, MA and teaches business owners and others steps to start and success with a home based business that can make a lengthy term reliable leveraged residual income. Find out more at http://www.payitforward4proftis.com/jonroussel.