Fitbit's enterprise plan: Delivering real returns on employee wellness
Marci Cooper, manager of employee wellness at the Indiana University Health System, measures return on investment the same way many executives do. But she deals a different set of metrics -- BMI, average steps, and Hemoglobin A1c -- than those watched by business technology leaders.
Indiana University Health has 28,921 employees and Cooper added Fitbit's wearables and back-end services to the system's wellness program in 2014. From there, Cooper and her team created challenges to add a gamification element