Google Sued Over 'Click Fraud' in Adwords

On June 24, 2005, case was filed against Google for alleged press fraud on the Adwords pay-per-click plan. The Plaintiff, Click Defense, promises Google didn't enact appropriate measures to guard against fraudulent clicks leading to unwarranted marketing charges. Click Defense states it's lost over $5 million to click fraud. Dig up new info on this related site by visiting

Press Fraud

Press fraud is just a expression with a distinctive meaning on the Internet. It identifies the deliberate hitting of pay-per-click advertisements by users which have no intention of actually making a purchase. It is common knowledge that dishonest organizations will create click stores manages where individuals are compensated nominal wages to click on specific ads. Alternatively, businesses use programs called click bots that automatically look for adverts and do the same. The result, obviously, is just a bevy of clicks that drain marketing budgets.

Google claims it requires proper precautionary measures. Identify more on our partner use with by visiting Since the only source of revenues for Google is advertising this state, but, is usually met with a snicker. This triggers an conflict of interest since Google must maximize ticks to generate profits. As a traded company, Google is under pressure to constantly show increased earnings. Taking all of this under consideration, one must wonder how difficult Google works to restrict deceptive ticks. Doubts must be certainly raised by the incredible poor conversion rates in your thoughts, when you yourself have used the information search part of Google Adwords.

Click Fraud Rates

Neither Google, Overture nor any internet search engine has been prepared to publish click fraud prices due to their paid advertising plan. Hints have already been provided regarding a rate of 20 percent. Active advertisers know, but, the proportions can be much higher depending on the competitiveness of the keywords in question. Click Defense, the Plaintiff in the litigation, is declaring a click fraud rate of 38 %.

Can That Impact PPC?

The lawsuit against Google was expected. Every site using Adwords understands the problem with click fraud. Honestly, it's an issue with every pay-per-click search engine though our experience has been better with Overture.

So, can the search engines be forced by this lawsuit to wash up their act? Its hard to express, but there must be one definite benefit. As part of the litigation, Google might be required to reveal the real press fraud proportions occurring in Adwords. If Google goes to quickly decide the case, you ought to take it as an indicator it wants to keep carefully the charges sensitive. This, obviously, means the click fraud percentages are high.

If you use pay-per-click search engines to advertise your internet site you must watch the progress with this suit. Some very interesting information ought to be revealed. Whatever the outcome, click fraud is just another reason to pursue seo methods..