How standards of conduct set half a world away are shaping big companies' behavior.

(FORTUNE Magazine) RESCUE WORKERS needed a week to dig out the bodies last April after a garment factory collapsed in Dhaka, Bangladesh. At least 80 people died, and another 100 were seriously injured. The factory made sweaters for European retailers Carrefour and Zara, and that is the nightmare of globalization: poor people working in unsafe conditions to produce goods for consumers in the West. It's part of what corporate critics invariably call a "race to the bottom." Multinational companies, they say, seek out places where labor is cheap, an