LAMAR Health, Fitness and Sports Exclusive Distributor of Crocs Footwear to Health and Fitness Industry.

BOULDER, Colo. -- LAMAR Health, Fitness and Sports (HFS), innovative manufacturers of health and fitness equipment, will be the exclusive distributor of Crocs(TM) footwear, one of the fastest-growing shoe companies in the world, to the health and fitness industry.

Crocs shoes were designed especially for people who are on their feet all day, and they have become popular with athletes. The average Crocs owner has three pairs.

The Proprietary Closed Cell Resin (PCCR) material molds to the feet, and built-in arch support and tarsal bar position make them biomechanically therapeutic. As an added benefit, they are resistant to the moisture that causes foot odor, and they don't slip on wet surfaces. They are manufactured with a breakthrough antimicrobial material that prevents bacteria from growing inside the shoe.

Crocs are easy to clean and shine my site and only weigh a few ounces, so they are perfect for a gym bag or bike pack. All these factors, and their unique and stylish appearance, make them perfect for enthusiasts as well as recreational athletes.

LAMAR recently expanded Crocs' sales into the independent bicycle dealer network through a relationship with Fuji Bicycles.

"Crocs have become a big hit with the active population," said Kevin Lamar, founder and CEO of LAMAR HFS. "They've become stylish too, so you'll see them on people just walking around town. We felt that the health and fitness industry would be a logical place to successfully sell Crocs, and it fits in very well with our innovative product lines."

Currently, LAMAR distributes Crocs shoes to independent bicycle dealers, specialty fitness stores, spas with fitness equipment, health clubs, YMCAs and JCCs. For more information on Crocs shoes, visit

About LAMAR Health, Fitness and Sports

LAMAR HFS, located in Boulder, Colorado, manufacturers and distributes innovative fitness equipment through the retail specialty, sporting goods and independent bicycle distributor channels. The company, formed in July 2004 by Kevin Lamar, designs and manufactures original product and has a nationwide sales team. LAMAR offers a full line of strength equipment and a line of cardio equipment sold under the Universal(R) brand. LAMAR HFS is the distributor for Crocs(TM) shoes to independent bicycle dealers, specialty fitness, spas with fitness equipment, health clubs, YMCAs and JCCs. Visit LAMAR HFS on the Web at