Assessing Your Website Design and Navigation and Creating an organized plan
Website design means the price tag and cumulative aftereffect of graphics, colors, layout, typefaces, and photographs and content. In the event the design is effective, guests are attracted and drawn to read the content. If every one of the design elements create a pleasing experience, they'll want to know what the web site is about. If the elements are jarring, unattractive or challenging to read -- click -- they may be gone. It's a little just like the wrapping on a gift. Beautiful wrapping allows you to want to tear into the goods. If the gift were engrossed in a brown Tissue paper or Printed tissue, you've less enthusiasm.
Web navigation may be the way a visitor needs to behave to get from one page to another on your own website. This must be simple and intuitive -- clear of tricky, "creative" or unclear requirements. If you achieve a visitor to your site, don't ensure it is challenging for them to peruse your information. That would be like inviting a person to your home and rendering it difficult for them to range from one room to a new. Where's the sense -- and good manners -- in that? Here are a few guidelines for design and navigation so that you can consider.
1. Make it simple. Don't go in for a number of fancy "bells and whistles" that do not contribute in any way towards marketing your website. Flashing, moving, changing colors, fades inside and out, may seem "cool", but most site visitors find them annoying and distracting. Even if they are great one-time experiences, visitors will resist possessing "forced on" them a second time. Usually, these problems slow down the loading of the site, contribute absolutely nothing to marketing, and have more to do with the web designer's need for creativity than marketing your services or products. Do not get lured in.
2. Keep everything focused on your website objectives. These could be things like selling the services you provide or products, getting prospects' contact info, educating prospects concerning your business, scheduling consultations, or upping your reputation (familiarity and reach). Whatever your objectives, ensure that every element of your site supports and reinforces those objectives. Do not let any distractions or "attention grabbing" elements to sidetrack you.
3. Avoid technical wizardry which includes no marketing purpose. When it doesn't sell for you, don't use it. You'll just boost costs and drive away sales.
4. Take the time to get your design ideas recorded on paper before you go to a designer or start your site.
5. Anything you do, don't use a black background white type. People try this because they think it looks "cool" but it is virtually unreadable, looks different in different browsers, "jiggles" as you scroll, and gives the readers headaches. This single "design" feature will eliminate a minimum of 90% of your site visitors within the first ten seconds.
6. Have consistent navigation making it easy to go from page to page -- including returning to a previous page. Don't alter the location of navigation buttons. That is confusing to the visitor. Along with your button navigation towards the top, have text page links at the end. This allows the visitor to navigate to a different page without having to scroll look out onto the top for a button.
Stay away from the navigation that has scrolling windows inset in to the page. This is an excessive amount of work for the reader and confines your prime marketing "real estate" to a couple square inches. If your visitors prefer reading a printout, they cannot print your premium content. Another visitor lost!
These are just a few of the design and navigation highlights. There's more to come.
Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients to suit your needs. She is a Robert Middleton Certified Method Marketing Coach, and a professional writer. Her website supplies a free series of 8 assessments you can use to analyze your own site.