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This gives you a great reason to introduce yourself to people. 4. How do you hire the most qualified candidates for positions in your firm? Have you got a unique article idea? How much will it cost me to update the product and how often should that be done? Multiple people can go with you to a beauty contest, but only one person should do the talking. Remind clients of the products and services you provide that they aren't law firm marketing plan currently buying. What they do know is whether or not they trust you. A content-driven website. Using Traditional Strategies—With a Few Twists In addition to the digital strategies, I also promote my practice through more traditional marketing channels.

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Marketing goals and action plans should be formulated and team members held accountable. Train your staff, clients, and colleagues to promote referrals. TIP #3: Launch a program to obtain client feedback on client needs, opportunities, and quality of law firm services. That said, turning someone away when they really don’t need a lawyer is good for business, too. A paragraph or two, with a recent link to something interesting and relevant to your practice, will get you the same amount of traffic—if not more—than longer posts. 28. You have a limited number of positions to fill in your firm and you can only afford to retain superstars in every position. You should spend time really getting to know your referral sources—find out their kid's names, the person's hobby, and what they do for fun. Attorneys are uncomfortable with marketing.