FTC charges POM Wonderful with false advertising

By Ben Rooney, staff reporterSeptember 27, 2010: 7:27 PM ET

NEW YORK (CNNMoney.com) -- Despite being rich in antioxidants, pomegranate juice is probably not an effective treatment for heart disease and other serious health conditions.

That's according to a federal lawsuit filed Monday against POM Wonderful LLC, which makes POM Wonderful 100% Pomegranate Juice and POMx supplements, among other products made from the fruit.

The Federal Trade Commission said POM Wonderful violated trade laws by making "false and unsubstantiated claims" that its products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.

"Any consumer who