Head-to-head: Zipcar vs. Hertz | Fox Business

Alternatives to traditional car rentals are increasingly available, but how good are they?

If you live in one of 30 major metro areasespecially New York or San Franciscoyou might be tempted to help an innovative upstart such as Zipcar do battle with rental-car giants. But is it easier to rent a Zipcar than a traditional rental car? Is the quality as good? Can you save money on the car rental?

To find out, we pitted Zipcar (which was acquired by Avis Budget Group in 2013) against the traditional rental service from Hertz, the largest car-rental brand. Hertz also offers its own Zipcar copycat, Hertz 24/7, but we wanted to compare the newer model (Zipcar) with the veteran (Hertz).