Importance of Public Relations for Building a Brand

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Howard Schultz

A public relations department in an organization or its outsourced PR agency can be an effective catalyst in building its brand. The right strategies when implemented can help in influencing the brand perception of the target market in a positive way.

While the right steps will help enhance the reputation, failed strategies can even hurt your brand's image adversely. Hence, it becomes all the more important that you are completely aware about certain PR strategies that will encourage your target market to have a positive brand ima