SIM Partners and Vibes Turn “Near Me” Searches Into In-Store Purchases

CHICAGO--(BUSINESS WIRE)--SIM Partners ( today announced a strategic partnership with mobile marketing leader Vibes ( to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customers search intent and proximity.

The partnership integrates mobile wallet offers via Vibes Catapult Wallet Manager, which supports Apples iBeacon technology, with Velocitys Publishing solution. This integrati