-Bisnode buys Vendemore to enter online marketing.
INTERNET BUSINESS NEWS-(C)1995-2011 M2 COMMUNICATIONS
18 January 2011 - Swedish digital business information provider Bisnode AB said today it will acquire 51% of Vendemore AB from check this its founders, seeking to enter the fast-growing segment of online marketing.
The value of the transaction was not disclosed.
Vendemore offers solutions for companies to target visitors on their websites with customised marketing. It had an annual revenue of about SEK9m (USD1.4m/EUR 1m) last year.
Bisnode, which is a 70/30 joint venture of private equity investor Ratos AB (STO:RATO B) and media group Bonnier AB, aims to further strengthen the Your Domain Name acquired business.
((Comments on this story may be sent to [email protected]))
COPYRIGHT 2011 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from go the copyright you can check here holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.