Dare to Become Different: The Development of an Ezine

Dare to Become Different: The Development of an Ezine

As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my audience I want top-of-mind consciousness for myself, my company and my offerings.

Now for years, Ive known that writing my very own publication would be an optimal method to do that and more nevertheless, being an revolutionary marketer, I kept coming back to the fact that there are already quite a bit of updates out there and some of them are exemplary. So I fought the thought of creating one tooth and nail. Did the planet really need another publication?

Then one day I happened to take off my scarcity-mindset hat and placed on my abundance-mindset hat and came to the conclusion that theres space for-all of us available. Why not, there are plenty of potential customers open to me; there are over 6 million people in this world, so I thought to myself! And some of these people are meant to hear the info I will provide, from me.

Being an online entrepreneur, I knew that when I got this major responsibility on, I'd need to do it electronically since in my own mind, it'd be easier, faster and cheaper for me personally to create. So I went ahead with an e-lectronic version of the newsletter or better known as an ezine. For weeks I searched my favorite ezines, looking for both what I loved and didnt like about them and created a professional and conventional structure for my soon-to be ezine. I got it all ready it looked great, I was all set to go.

Then before I hit the send button within my contact management pc software, I slammed on the wheels. Wait a minute, I said, That which was I about to do. This ezine, while possibly may be well-received, looked and felt the same as most of the rest. In the event you choose to discover further about article, we know of tons of resources you should pursue. Then my inner monologue really kicked in when I heard myself saying, It could quickly get lost in the shuffle or worse yet, go unnoticed! That could lead to a significant number of people perhaps not having the value I intend to provide weekly value that could possibly make-or break a small business! And the conversation in my head went on and on and on. Bottom line, I just didnt feel-good about it anymore. And I knew if my heart wasnt in it, the subscriber would know and eventually both the subscriber and I'd drop! They dont get excellent content and I drop a possible Raving Fan and subscriber.

Now I dont rely on being different only for the benefit of being different. I really believe in being different when it makes a big difference, to both my audience and to me. I teach my clients and prospects constantly on how to separate themselves from your competition. Essentially, it had been time for me to rehearse what I preach.

Therefore I changed gears and returned to the drawing board. That was unpleasant. I was done. This provocative homepage web site has a pile of original lessons for the meaning behind this belief. You will want to just send it out? I simply couldnt. I wanted to produce a something that made a big difference and I wanted prospects to take serious notice. I wanted to make an ELF (Easy, Lucrative, and Fun) experience for them I wanted a masterpiece. Navigating To powered by probably provides suggestions you could use with your brother.

Then it clicked! I love to talk! I love to write also but I certainly enjoy speaking more. I also knew that studies show that folks are more likely to listen than to read and that they also keep more that way. Together with that, there have been much less audio-based ezines than print ones so I'd certainly be noticeable from the group. All indications pointed to using audio, therefore right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history

So, what ways is it possible to put more value for your market? How could you become top-of-mind together? What else can you do to distinguish yourself from your opposition? How will you do all of these things and already have fun doing them? Because trust me, people will recognize.

My ezine the Marketing Minute worked for me, what works for you? Speculate this one a bit.

2006 Online Marketing Muscle -- All Rights Reserved..