Fortune 100 companies: insight into premium seating ownership.
Fortune 100 Companies: Insight into Premium Seating Ownership
One of the main drivers of the sports-facility building boom that occurred between 1990 and 2010 was the ability of venues and sports organizations to significantly increase the number of luxury suites and premium seats available in their ticket inventories. As new venues have been built, approximately 25% of the new seats are in premium ticket categories (Luxe Living, 2008), resulting in a 147% increase in luxury suite inventories among all four U.S. professional sports leagues (Rhoda, Wrigley, & Habermas, 2010). For example, when it opened in 2010, MetLife Stadium offered 218 luxury sui