Black Friday Set to be the Busiest Yet.

LONDON, November 17, 2014 /PRNewswire/ --

* Almost three quarters of UK consumers have heard of Black Friday, with nearly one quarter participating in the one day sales extravaganza

* The majority of UK consumers will make online Christmas purchases on, or around, Cyber Monday

* One third (34%) of shoppers feel that retailer promotions do influence their Christmas purchase decisions

This year's Black Friday could be the busiest and most successful to date after insight from Voice of the Customer specialists eDigitalResearch and Global Consumer Knowledge Centre IORMA revealed that a staggering 72% of consumers have heard of the shopping