Qubit: UK Black Friday Online Spend 4X That of an Average Friday as Shoppers Stay at Work to Take Part in Sales from Their Office Computers; Black Fri

LONDON--(BUSINESS WIRE)--Black Friday, the traditional US sales bonanza that follows Thanksgiving, cemented itself as an online institution in the UK yesterday.

While the stampedes of in-store visitors failed to materialise, UK consumers started early and spent nearly 4X the amount they do on an average Friday according to Qubit, which delivers data-first customer experiences to more than 200 ecommerce businesses globally including 35 of the top 100 UK retailers.

Black Friday UK online traffic was 2.5X higher t