My Unexpected Entrepreneurial Journey From Ecommerce to Carpet Cleaning

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email [email protected]

A few years ago, the carpet cleaning industry was far from Reuben Rock's area of expertise in digital marketing and ecommerce. However, when he decided to move to Milwaukee, Wis., he realized he needed to create his own job to live where he wished. Originally, Rock was drawn to restaurant franchises. However, after a little bit of digging, he realized that there were other, lesser known franchises that might be a better fit. Here's how Rock became a Heaven's Best Carpet Cleaning franchisee.