There are countless reasons you might desire a custom banner or signal, when you will, and also you never know. Here are four affairs that you might:
A Grand Opening: Encourage it nicely, and you want to boost it in case you are starting a store or shop of any kind. The very first few months for just about any business are critical, along with a good grand opening can generate just the impetus you should get through them.
Going Out-of-Business Sale: Conversely, you need to advertise only as much in the event you're having a going out of business sale. This is your last opportunity to produce a profit in your investment, so bust out the flags and banners and window images to let people learn about your going out of business sale. Again, market wherever you can -- you need at this deal that is closing as many clients as possible.
Special In-Store Promotions: Depending on the type of company you run, attempt to get a famous person -- or else or nearby -- to do a meet-and-greet or signing of some sort. Say you have a bookstore -- get out a writer with a new publication to do a reading. Or, should you run a sports goods shop, consider getting a well-known athlete from the area to sign autographs for an afternoon.
Any Ongoing Promotions: You may have special prices or events once weekly, once per month, perhaps even once a year. Alternatively, you'll have a signal in order to tape on date and the day made up with a clean spot.
No matter the occasion, make sure to utilize any signage that is physical along with the Internet you utilize. That is what it is there for -- to spread the phrase about, well, everything. Twitter use Face Book, MySpace, a Linked In, everything and anything you can. Set up an Yelp report so people can after write critiques of anything you're planning, and be sure you're on FourSquare so people can "check in" when they see your store. Signs and custom banners are excellent for receiving the first word out there, but you need follow up information that folks can save on their computers or telephones.