There are countless reasons you might need a custom banner or sign, when you'll and also you never know. Here are four functions that you might:
A Grand Opening: Promote it nicely, and you need to promote it in case you are starting a store or shop of any kind. The very first few months for any company are critical, plus a good grand opening can create just the momentum you should get through them.
Going Out of Business Sale: You need to advertise just as much if you are having a going out of business sale. This can be your last chance to make a profit on your own investment, so bust out banners and the flags and window images to let people find out about your going out-of-business sale. Again, promote you can -- you want at this sale that is closing as many customers as possible.
Special In Store Promotions: You do not always need to have a sale to get people in your store. According to what kind of company you run, make an effort to get a star -- nearby or otherwise -- to do a meet and greet or signing of some sort. Say you own a bookstore -- get out a writer with a brand new novel to do a reading. Or, should you operate a sports goods shop, look into getting a well known athlete in the area to sign autographs for a day.
Any On-Going Promotions: You might have special prices or events once per week, once per month, perhaps even once a year. Regardless, if there's any type of repeat to an occasion or sale, possess a custom banner or signal made up, something like, "Tremendous Blow-out Sale, This Thursday!" (assuming you always have it on a Thursday). Or, you'll have a signal made up with a clean spot in order to tape on the day and date.
No matter the occasion, make sure to utilize any physical signage as well as the Internet you use. MySpace, Twitter, use Facebook, a Linked In, everything and anything you can. Set up an Yelp accounts so people can afterwards write reviews of whatever you're planning, and ensure you're on FourSquare so folks can "register" when they visit your shop. Banners and signs are ideal for getting out the initial word there, but you require follow up info that individuals can save on their computers or telephones.