There are innumerable reasons you may desire a custom banner or signal, and you never know when you'll. Here are four affairs for which you might:
A Grand-Opening: You want to promote it, and promote it well, in the event that you're opening a retailer or shop of any sort. The initial couple of months for just about any business are crucial, and a great opening can create just the impetus you need to get through them. Advertise anywhere and everywhere you are able to and with whatever you can: magnetic signs, business cards, outdoor banners, nylon flags, car wraps, you name it.
Going Out of Business Sale: You need to advertise just as much in the event you're having a going out of business sale. This really is your last opportunity to produce a profit in your investment, so bust-out the flags and banners and window images to let people know about your going out-of-business sale. Again, market you can -- you need as many clients as you possibly can only at that sale that is closing.
Special In-Store Promotions: You don't necessarily need to have a sale to get people in your shop. According to what kind of company you run, try to get a famous person -- neighborhood or otherwise -- to do a meet and greet or signing of some sort. Say you possess a book store -- get an author using a publication that is new out to do a studying. Or, should you run at a sports goods shop, consider getting a well-known athlete in the region to sign autographs for a day.
Any Continuing Promotions: You might have occasions or special prices once weekly, once a month, maybe even once annually. Or, you'll have a sign so you could tape on date and the day made up using a clean spot.
No matter the occasion, make sure to employ any bodily signage together with the Web you use. That's what it is there for -- to spread the phrase about, well, everything. MySpace, Twitter, use Fb, a LinkedIn, everything and anything you can. Create an Yelp report so folks can afterwards write critiques of anything you're planning, and be sure you're on FourSquare so people can "register" when they see your shop. Signs and custom banners are perfect for receiving the first word out there, but you require follow-up advice that individuals can conserve on their computers or phones.