Black Friday carves deeper into Thanksgiving.

Byline: Serena Markstrom The Register-Guard

Black Friday is increasingly becoming Black Thursday as more and more retailers kick off the start of the holiday shopping season on Thanksgiving Day.

The National Retail Federation pinpoints 2009 as the year a few retailers broke through the midnight barrier with sales that began Thanksgiving night. Last year, 35 million people hit the stores on Thanksgiving, a 95 percent increase since 2009, as more and more stores open earlier and earlier.

It is a change that has received mixed reviews from consumers.

"I'm kind of pro-family," said Cristina Beck 36, of Veneta. "I'm not going