Can We Monetize Our Social Networks? By Elaine A. Gutang

With an emerging breed of consumers demanding dialogue from businesses and insisting on greater organizational transparency and accountability, image and reputation management for organizations is now harder than ever. Service professionals and companies depend on the goodwill and satisfaction of their customers. Pay per click (PPC) advertising can be a relatively recent method of marketing online that is proving to become very popular with both advertisers and consumers. Aside from the traditional media such as print, television, and radio, they are seeking and researching concerning how they can be helped by social media, which is the in thing in today's society. This article is for all th