Massage Envy Takes Atypical Approach to Consumer Marketing | Reuters

PR Newswire

SCOTTSDALE, Ariz., Nov. 24, 2015

SCOTTSDALE, Ariz., Nov. 24, 2015 /PRNewswire/ --From being cramped in an airplane seat to tackling a do-it-yourself project on a whim, life is filled with constant triggers moments of everyday living that take a toll on our body. Massage Envy believes that taking care of our body means we have to manage these side effects of everyday living through a total body care routine that includes massage and skincare. This idea is introduced in a new campaign called "Because Everything."

Created by Venables Bell & Partners, "Because Everything" removes words such as "luxury," "pamper" and "treat" usually associated with massage an